Creating a business presents a challenge for anyone, but doing so is an elective struggle. Being the target of racism is a battle no one chooses. When people of color decide to plant their entrepreneurial flag, it creates a double whammy of adversity. The fact remains that owners of minority-owned businesses face barriers that others do not. Here are a few realities that these business leaders need to remember.

Racism Is Real

Being in charge of a startup doesn’t negate that we live in a society where prejudice still exists. People with deeply held racist attitudes are unlikely to change. It might seem that the virulent problems of the past have vanished. When they resurface, it often triggers heartache and confusion. Reflecting on the gravity of the topic and how slowly the wheels of justice turn has a way of helping the victim calm down and refocus.

Networks Are Helpful

Another method of gaining perspective is by reaching out to other minority entrepreneurs. These individuals relate to the struggle in ways people who haven’t experienced racism simply cannot. Minority business owners can also be sources of advice, inspiration, and friendship. When trouble in the workplace happens, these figures may even provide concrete solutions. Banding together sometimes means the difference between turning a profit and shutting down.

Funding Is Scarce

Although discrimination is against the law, those with racist attitudes persist. It’s rare that the perpetrators of preferential treatment face prosecution. One area where they continue with these practices is finance. Minority business owners are at a disadvantage when raising capital. It’s an uphill battle for them to gain the interest of angel investors. Crowdfunding efforts tend to generate less attention than those created by Caucasians. This means budgeting and staying frugal are critical to becoming a success.

Resources Are Available

Fortunately, there are organizations with the sole mission of assisting minority ventures. Some specifically offer loans to underfunded communities. There are even grant programs that provide capital to minority-owned businesses. Support can be found in other ways, too. Interested organizations lend a hand with technical matters, contractual concerns, and staffing. Taking advantage of these support systems can lead to huge improvements.

While creating a successful startup is never a guarantee for anyone, achieving this goal is even harder for minorities. Their chances of turning a profit rise if they absorb the wisdom and knowledge of others who have walked in their shoes.